Source: American Greyhound Council
Building Credibility With The Media
Here are some tips to help you build credibility and maximize your effectiveness as a media spokesperson for the greyhound industry:
- DO explain who you are and what makes you qualified to speak on the subject of greyhound racing and animal welfare.
- DO use a moderate, reasonable tone; leave hysteria and extremism to our adversaries.
- DO document your statements using third-party verification where possible (e.g., veterinarians vouching for animal welfare practices, quotes from animal rights leaders to verify their positions, etc.)
- DO take care to ensure accuracy of any statistics or other factual material provided to media.
- DO make an effort to respect reporters' deadlines, or risk alienating them.
- DO feel free to tape interviews, both for your own protection and to help you improve in the future.
- DON'T stonewall a reporter with "no comment," and then get upset because your story wasn't told.
- DON'T expect reporters to accept your comments without response from the other side.
- DON'T expect to make comments "off the record."
- DON'T ask to review a story before it appears, but offer to check the story for factual accuracy if appropriate.